When promoting your Web site in
printed materials, also promote an email address that
is read daily along with a phone number. Give every online user the opportunity to communicate with you.
Even if you have yet to publish a Web site, use email as part of
your business communication and promotion. CAUTION: Use it wisely. You must
respond quickly to your email messages in less than 24 hours. If you have
international clients, 48-72 hours may be acceptable. You'll lose contacts and sales
leads if you fail to satisfy the "need for speed" perceived by electronic
communication. Learn more about email
etiquette and effective use.
