 | Remember the visitor is in
control when visiting your site. |
| Keep site content and messages interesting to your
target market. |
| Develop "Key Differentiating Factors"
of your company. |
| Create your site to be EASY to use. |
| Develop your site to the least common
denominator. |
| Decorate your site with graphics - do not dominate. |
| Use your site to do market research and
make adjustments. |
| Build online relationships with
customers with opt-in email marketing. (Click
here for more email marketing tips.) |
| Provide value added incentives to get forms completed and
responses to surveys. |
| Promote your company and its Web site
offline as well as online to drive traffic to your site. |
| Your company must respond to all email in a timely,
business like fashion. |
| Keep site updated to be fresh and
interesting so visitors will visit again (creating a "sticky"
site) and then refer others to your site, too. |
| Respond to all communication timely and
precisely. |
| Integrate your online marketing
strategy into your total marketing strategy. |
