Why Do People Come Back To A Given Site?
Source: IntelliQuest Web Evaluation Services

56% Very entertaining.
54% Grabs my attention.
53% Extremely useful content.
45% Information tailored to my needs.
39% Thought provoking.
39% Visually appealing.
36% Highly interactive.
21% Loads quickly.

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Where Do People Find URLs?

Quoting from Small Business Computing magazine

Print sources, e.g., newspapers and magazines 32%
Word of mouth 28%
Product Labels 27%
TV Commercials 24%

Source: Cyber Dialog

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