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Strategic
Thinking for Successful Online Marketing
iNet clients benefit from our constant pursuit of
knowledge and sifting through the hype. One extraordinary individual has provided us
incredible insight, Evan I. Schwartz. Here is an excerpt from his 1997 book "Webonomics"™
"Nine essential principles for
growing your
business on the world wide web."
by Evan I. Schwartz
 | The quantity of people visiting your site is less important than
the quality of their experience.
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| Marketers shouldn't be on the Web for exposure but for results.
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| Consumer must be compensated for disclosing data about themselves.
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| Consumers will shop online only for information-rich products.
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| Self-service provides for the highest level of customer comfort.
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| "Value based currencies" enable you to create your own
monetary system.
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| Trusted brand names matter even more on the Web.
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| Even the smallest business can compete in the Web's global
"marketspace".
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| Agility rules - Web sites must continually adapt to the market.
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Definition of
"Webonomics"™: the study of production, distribution and
consumption of
goods, services and ideas over the World Wide Web.
Webonomics is a trademark of Evan I. Schwartz, www.webonomics.com.
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